9 – Build your own unique Brand

Imagine: You’re at an audition, introducing yourself. ‘I’ve been passionate about ballet since I was young. I’m disciplined, dedicated, and hard-working.’ Sound familiar? That’s the script of nearly every talented dancer. It’s like Nike saying, ‘we make shoes that are comfortable, durable, and stay on your feet’. But isn’t that what every shoe should do? It doesn’t explain why we should pick Nike over, say, Reebok.

At the end of this course you will be able to:

• Understand the essence and significance of personal branding in dance
• Dive deep into one’s core values, emotional identity, and storytelling techniques
• Grasp the “Reputation jar” concept
• Gain the confidence and skills to steer one’s career trajectory